SIM-Next is the premier organization in the Denver Metropolitan Area with a clear focus on vital topics for emerging information technology leaders.

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SIM-Next Board of Directors




Kris Hogan – Board Chair

A visionary and pioneering Executive with a proven track record of accomplishments in developing long-term strategies aligned with organizational business needs. Possesses extensive experience in building and delivering cost-effective solutions. A forward-thinking leader who balances practical decision making with innovative programs, driving enhanced savings and improved profits.




Andy Lalla – Recruiting Chair

I am a driven individual that enjoys developing long-lasting relationships with colleagues, clients, friends, and other individuals in my professional and personal life. As a person with many interests, I have a passion for life and learning and experiencing new things that challenge me as a person, both professionally and personally. Creative ideas have always driven and inspired me – especially focused on innovation in technology and entrepreneurship – and seeing what a group of individuals can accomplish as a collective.





John Seifert – Technology Chair

Seasoned IT Technologist with a long career spanning varied technical and leadership roles in telecommunications, contact centers, data network operations and product management. I am passionate about my work, about the relationships I’ve developed over many years, and about engaging with smart, creative, intuitive, inventive people who are as passionate as I am!

I am just as passionate about my interests outside of work- my family; enjoying the outdoors hiking, biking and skiing; the environment; and working to create an equitable, healthy, safe and just world for ALL of its inhabitants.




Pete Matthews – Programs Co-Chair

A marketing & sales operations visionary; a passionate, forward thinking, dynamic leader seeking the opportunity to accelerate growth by making front line, customer-facing staff the most effective, award winning teams through operational excellence. Enable revenue producers with the tools, processes, methodologies, skills and metrics to exceed their goals and surpass corporate growth objectives.

Results oriented leader with strong talents in sales & marketing operations. Reputation for leading teams on the most challenging projects in an orderly and timely fashion reducing risk and potential negative impacts. A catalyst to bring forth sales & marketing’s vision of the desired state. An operational execution leader through strategies, procedures, metrics and processes best practices that help others overcome obstacles to achieving the vision on a company-wide scale.




Tom Marrs – Programs Co-Chair

As a Digital Transformation thought leader, I’ve served on the leadership team for a multi-million dollar Digital Transformation program, which involved business and technical strategy, modernization, and organizational change. I focus on connecting business goals to technical initiatives and driving business value through agile transformation and efficient engineering practices. In the past, I’ve led large projects at AWS (Amazon Web Services) – reduced pricing updates on the Monthly Calculator from 1-2 weeks to under 1 hour, and Toyota Motor Sales – improved efficiency of the Parts Recovery process by 30%.




Kelli Wiethorn – Marketing Chair

Strategic Senior Sales Executive adept at increasing revenues for Fortune 50 corporations building relationships, cultivating partnerships, retaining top accounts and growing profit channels by establishing trust. Persuasive and self-motivated with expertise in expanding network connections and streamlining the sales/product lifecycle. Well-versed in educating clients, implementing revenue growth strategies and driving territory development.